Article Provided by Australian Fashion Review Blog
Sass and Bide is the story of two Aussie girlfriends - Sarah-Jane Clarke (Sass) and Heidi Middleton (Bide) who decided to follow a lifelong dream and passion for fashion. The first step was actually a venture overseas, setting up a stall in the famous Portobello Road Markets in Notting Hill, London.
Heidi is known to be the ‘brain child’ behind the innovative design, while Sarah-Jane is known for her extraordinary sense of style. They achieved relatively instant success in the markets and decided in 1999 to return to Australia for the new millennium. Basing themselves in Sydney, it was not long before Sass and Bide achieved a strong underground following, known for their unmistakable two inch zip and flattering fit for the world famous ‘Sass and Bide East Village Jean’.
Skip a couple of years ahead to 2001 and we see the girls launch their first seasonal collection ‘Lady Punk’ at the annual Mercedes Benz Fashion Week Sydney. Not surprisingly, Sass and Bide clothing received raving reviews both nationally and internationally. Fast forward to 2003 and we see Sass and Bide landing on the Catwalks of New York.
Sass and Bide is now stocked in well over twenty countries worldwide from Australia to Scandinavia to Lebanon to Puerto-Rico to Korea. Sass and Bide flagship boutique stores now exist in Sydney, Melbourne and Brisbane, as well as being stocked at department store David Jones, and streetwear giant General Pants Co. In September 2007, Sass and Bide released a lingerie collaboration with Lovable, before launching a sunglasses collection.
Sass and Bide actually have two boutique label names – ‘S and B’ which are targeted to the younger market (but not restricted to that class of course), and Sass and Bide self titled – the original boutique label.
