After recently celebrating the first anniversary of Gap in Australia, a third Australian Gap store is preparing to open its doors in the heart of Melbourne’s CBD.
The store will open on Saturday 10th December 2011 in Melbourne Central, a precinct for shopping, eating and entertainment situated above a busy city train station.
Located on level one of the LaTrobe Street building, the 999 square metre store is situated a few steps south of the historic Melbourne Central Shot Tower. Boasting a large corner storefront and 1.5m Gap logo, the store has high visibility along this busy promenade of the precinct. The remaining sections of the storefront are glazed offering fantastic views and sightlines into the window displays and through the store.
Upon entering the store the customers will be met by a fusion of clean lines, earthy timber finishes, eye catching graphics, visual displays, and feature lighting. However, the store design acts as a mere back drop and framing tool to the real showcase of the store, which is the collections for Adult, Kids and Baby.
The Gap Melbourne Central store will launch with the Summer 2011 collection, featuring light-weight summer denim and soft, relaxed suiting as well as great basics and fashion pieces in this season’s bright, bold colours and prints.
It has been an exciting past 12 months for the iconic international brand, opening two stores in Chadstone Shopping Centre and Westfield Sydney, as well as holding the first Australian Gap Casting Call, where four Aussie babies and kids were selected to feature in the Australian GapKids and babyGap Summer 2011 campaign.
“We are thrilled to offer our Melbourne customers another first class International Gap store. The opportunity to open our third store in the Melbourne CBD is set to drive the success we have enjoyed over the last 12 months since launching Gap in Australia. We continue to pursue new opportunities to expand in the Australian market and growing our market dominance Gap internationally has enjoyed for over 42 years” says Andrew Bousie, CEO of Busby Holdings.
